We already know that high-quality product images increase conversion rates. But did you also know that images can help you rank higher on search engines?
Go search for your products on Google, and then head over to the Images tab. Do you see images from your store showing up? If not, your product photos are not optimized for search engines.
Don’t worry, not many retailers optimize their images either. Most people just ignore it because the upside is small. I mean, it’s not going to get you to rank 1 immediately. Still, the fact is, all these little improvements add up. So when you look at the big picture it really makes no sense to ignore it.