Content Marketing for eCommerce

Capturing the attention and hearts of consumers isn’t an easy job. Bombarding people with advertising just doesn’t work anymore.

Brands are now stepping away from traditional advertising. They’re instead turning towards other, smarter, forms of marketing. Many new-age brands are focusing their efforts on social media and content marketing instead.

Instagram, Snapchat, and Periscope have become major platforms to advertise to consumers.

7 Things SEOs Want Developers To Know

Let’s begin by acknowledging that developers—front-end, back-end, web, app, full-stack, etc.—are bad asses. In a better world, developers, scientists, philosophers and physicists would take the place of rock stars, football players, actors and politicians in terms of pay and recognition. I’d rather have David Heinemeier Hansson’s autograph than Peyton Manning’s or Kim Kardashian’s any day of the week.

Abandoned Cart

As an eCommerce entrepreneur, there’s a lot to think about these days. Product photos, customer reviews, live chat, conversion optimization, AdWords, Facebook ads, retargeting, fulfillment, shipping delays, and so on, and so on. There’s only so many hours in a day so it’s important to focus on the areas that are really going to push the needle and boost revenue.

I’m about to give you one more thing to consider. But hey, at least what I’m about to show you has a direct effect on your bottom line. And you can get it done by the end of today.

Bones eCommerce Theme

Introducing Bones, a new barebones theme for developers.

Bones makes it easy for you to get started faster, so you can focus on designing a beautiful online store. All the core LemonStand theme elements, including templates, pages and partials, are already built in, saving you time and letting you get straight to the fun stuff.

Bones Screenshot

We stripped out all the styling, essentially giving you a blank canvas to start from. Use Bones to create a truly unique user experience by designing your online stores without any constraints.

Happy Hour

Happy Hour is our newest eCommerce theme. It is a beautiful, mobile-friendly theme that supports all the LemonStand features you have come to know and love: product options, related products, product categories, product reviews, and much more!

Happy Hour Product Page

Happy Hour is different from all of our other themes in a big way; it is the first one built using our new standardized approach to theme development. Before writing a single line of code, we did a rigorous review of current development tools and frameworks to come up with a set of modern, lightweight, easy-to-use, and open source tools for building LemonStand themes going forward.