Too often retailers are lazy with their product descriptions. They either copy and paste in boring ones from their manufacturers, or they just list a bunch of features that make your eyes glaze over.
Your product descriptions are where you make the pitch. You explain to the customer exactly why they need to buy the product right now!
Think of it like a conversation. When you sell something to someone face to face, or on a phone call, you don’t just rattle off a bunch of features or a script, do you?