A first time visit to a website is similar to a first time meeting with a person. The impression is based on cues. Is the person dressed nicely? Groomed well? Too much perfume? Too few?

For websites, grooming the face of the business is the field of web design. Sadly, that’s the point at which too many businesses (and people) stop optimizing.

But it’s the inevitable second part of a first impression – the conversation – that matters most.


The checkout… it’s the proving ground for your eCommerce shop. Everyone enters with products they want to buy, but only 32% of them actually buy them.

Survival depends on raising that number. But there’s always some anxiety, even slight, that comes with eStore purchases, perhaps because we’re not face-to-face with our vendor. For this, eCommerce sites must go the extra mile to make their customers comfortable.


Many retailers are underestimating Instagram when it comes to generating sales on their website.

The preconceptions can be understandable. Mostly you are just posting pictures, and there is no direct link to purchase, other than one in the bio.

Despite these assumptions, Instagram boasts over 400 million users, which is considerably more than Twitter. Additionally, it is growing at a rate of 93% month-on-month, more than any other social media platform.


If you want to examine an online product, you can’t just pick it up off the shelf. On top of the standard presentational strategies of all sales, ecommerce shops have the extra responsibility of bringing their products to life through only a flat screen.

There are the standard ways to do this, and then there’s the original groundbreaking techniques that can set you apart. Here, we bring you nine unconventional — but effective — product photo tips to make even brick-and-mortar shops jealous.


Your product page. It’s the last stop before the checkout process, and the last chance you have to persuade your shoppers to make that ultimate conversion. Getting them to click on that fateful “add to cart” or “buy” call to action button is heavily based on how you lay out the page to optimize it for conversions.

Vital to all this is understanding the science behind how your shoppers engage with the page.