Design is an integral part of a high converting eCommerce store. Just as no one shops at a shabby looking retail store, no one likes browsing for products on an ugly site. Well-designed stores impress visitors, portray professionalism and quality, and tend to convert better.
As a retailer you have a couple of options. On one hand, your eCommerce platform likely has a bunch of free and paid themes that you can slap on. On the other, there are some incredible web designers out there who can custom design a truly unique store. Which option do you go with?
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