We already know that high-quality product images increase conversion rates. But did you also know that images can help you rank higher on search engines?

Go search for your products on Google, and then head over to the Images tab. Do you see images from your store showing up? If not, your product photos are not optimized for search engines.

Don’t worry, not many retailers optimize their images either. Most people just ignore it because the upside is small. I mean, it’s not going to get you to rank 1 immediately. Still, the fact is, all these little improvements add up. So when you look at the big picture it really makes no sense to ignore it.


Yesterday, Guy Gavriel Kay replied to one of my tweets! For those who don’t know, he’s one of the finest fantasy authors around. And he’s Canadian!

That’s the cool thing about Twitter. It allows you to connect and interact with people all over the world without requiring their personal email addresses or phone numbers. This is why it has grown into such a powerful marketing tool.

In fact, setting up a Twitter account when starting a business is now common practice. With over 300 million monthly active users, it’s a no-brainer.

eCommerce SEO Strategy - Keywords

It’s funny how people keep saying SEO is dead and just ignore the basics. I’m sorry, but SEO is still very much alive. Yes, it has changed, and yes, the old techniques to rank don’t work anymore, but there are still some fundamentals that you need to get right.

Let’s put it this way. Getting the basics right may not bump you up to rank 1 on search engine results but getting them wrong will definitely hurt your rankings. More importantly, if you get the basics wrong and your competitors get them right, you can be sure they’ll show up ahead of you.