In today’s competitive online landscape, eCommerce marketers need to work harder than ever to drive sales and build a successful brand.
The online retail space is growing at an exponential rate, and that means new competitors setting up shop everyday. If you want to stand out from the crowd and grow your business, you can’t afford to use the same old techniques that your competitors are using. You must continuously look for growth opportunities and optimize every stage of your sales funnel.
We developed our freshly squeezed 2 part guide to eCommerce growth to give you the growth strategies that will help you gain a competitive advantage in your space.
Here’s a sneak peek at what you will learn in Part 1, taken from our chapter on SEO:
How Product Reviews Can Help Boost SEO
Pages that are frequently updated with new content rank higher; product reviews do that for you. The best part is, it’s all free user-generated content, making it a very scalable and cost-effective way of adding new content to all your product pages.
When customers leave reviews on your product page, with any luck they’re using the same keywords that consumers are searching for. This helps with optimizing your product page for long tail keywords that you may have missed out on.
Product reviews also provide Google with micro-data. This micro-data shows up as a line of text under each search result and provides a bit more information about your product to the searcher.
Download the full guide and learn more SEO tips to get you noticed, plus learn:
- How to make your brand stand out in a crowded market
- Marketing tactics to grow traffic and engagement
- How to add value with killer content
- Which marketing channels to prioritize
- Step-by-step instructions with real world examples
You can also check out Part 2 of our guide to eCommerce growth – which covers A/B testing, growing average order size, cart abandonment, increasing conversions through live chat and much more.