We’re psyched to bring you part 2 of our freshly squeezed guide to Growing Your eCommerce Business.
Are you looking for:
- More traffic to your store?
- Drastically improved conversion rates?
- An almost uncomfortable amount of puns?
Then this is the (e)Book for you!
If you want to stand out from the crowd and grow your business, you can’t afford to use the tired out techniques that your competitors are using. That’s childs play. In Part 2, we build on our first book by getting into the nitty gritty of what you can do to stand out now.
Here’s a sneak peek at what you’ll learn in the eBook, taken from our chapter on Quick Wins for Optimizing Your Checkout, compiled from a series of experts on the topic:
“Most optimizers try to reduce friction and remove barriers in checkouts. But there is another option: Try to motivate users. For example, Booking.com is cheering to its customers:
“Congratulations, you found the cheapest room in this hotel!”
We did something similar on a client’s shop and received a 16.3% conversion rate uplift. There are a lot of ways to motivate users and our research from hundreds of A/B-tests shows that it has a 5x higher uplift potential compared to reducing friction.”
Talia Wolf weighs in:
“I have many quick wins that I love testing to optimize a checkout funnel, but one of my favorite “hacks” has to do with currency. It is such a simple thing to do and has had a major impact on every test we’ve run.
The idea is that you present the product’s pricing in the local currency of your potential customer. By identifying the geographical location a visitor arrives from, you can quickly show their local currency. Here’s why it works:
It gives customers a quick way to evaluate the cost without the need to calculate the difference. Saving time for your customer is extremely valuable.
The fact that you are able to personalize the experience for your customer increases social proof and trust. A quick win for everyone involved.”
Download the full eBook and learn more hacks to optimize your checkout, plus learn how to:
- Increase your average order volume
- Conduct A/B tests like a mad scientist
- Perfect product bundling and freebies
- Wield live chat to your benefit…
with step-by-step instructions, and real world examples.