Creating a product page on your eCommerce store is easy with the technology available these days. If you use a hosted eCommerce solution, you can create one with a few clicks.
The real challenge is creating a product page that converts well. It matters how you present products to customers, so if your product page isn’t optimized for conversions they aren’t going to buy the product.
We’ve already written a very popular post about optimizing your product page and, to make things simpler for you, we created an infographic that you can download and refer to.
Click on the image below to see a larger view:
Embed this infographic using the code below:
<div><a href="http://blog.lemonstand.com/the-anatomy-of-a-high-converting-product-page-infographic?utm_source=embed&utm_medium=infographic&utm_campaign=prodpage"><img src="http://blog.lemonstand.com/wp-content/uploads/2014/09/anatomy-high-converting-product-page-infographic.png" title="The Anatomy of a High Converting Product Page [Infographic]" alt="The Anatomy of a High Converting Product Page [Infographic]" border="0" /></a></div><div>Courtesy of: <a href="https://lemonstand.com?utm_source=embed&utm_medium=infographic&utm_campaign=prodpage">LemonStand</a></div>
Use this infographic as a cheat sheet while you optimize your existing product pages or when you create new ones. You can click on it to view a larger image and download it for future reference.
You might find that your current eCommerce solution is not flexible enough to make some of these changes. For example, many solutions automatically generate multiple URLs for the same product, hurting its search engine rankings. Some are so rigid that you can’t customize the image size or add additional notes to your product.
If you run into any of these problems you should reach out to your web developer for help or switch to another solution, like LemonStand.
You should also A/B test every change you make and measure how much each change improves your conversion rates. Use a tool like Optimizely to create and run tests. To learn more about A/B testing, have a look at our ‘A/B Testing for eCommerce’ guide.