Every single contact that a potential customer has with your brand is an opportunity to either build trust, or diminish it. Each and every touchpoint counts. From the initial advertisement they see, to the shipping materials that you use.
As with any website involving financial transactions, trust is incredibly important. Customers will not part with their hard earned dollars if they do not trust your business and your website.
In an upcoming blog post, we will dive into how strong branding influences customer loyalty, which is strongly linked to trust.
The infographic below outlines 3 touchpoints that provide you an opportunity to build trust with your customers, and ultimately grow sales.
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Source: Roadmap for a Trustworthy E-Commerce Website – Infographic