The big difference between an eCommerce store and a brick-and-mortar one is the fact that customers can’t hold and try out products online. The challenge for eCommerce businesses is to effectively communicate the value of their products online so that customers don’t need to actually try the product.
That’s where product pages come in. Unfortunately, the web is plagued with boring product pages that don’t really convince most people to take action and buy. In this post, we want to highlight some of the coolest product pages we’ve come across, and hopefully inspire you to add something unique and creative to yours.
Hillrigs is a B2B track and dolly retailer based in the UK. Jim Hill, the founder, spent four years creating and perfecting their products. They teamed up with Wise Guy Digital to create a 100% bespoke eCommerce store on LemonStand that is every bit as designed as their product range.
The product page is very different from the standard ones you see in other stores and was tailor-made for their products. The page starts with a full-screen showcase of the product. As you scroll down there are more sections with descriptions and blown up images. This results in a unique experience for shoppers.
The High Boy started off as an antiques business. Douglas and Olga, the two founders, are passionate about fine art and antique furniture, and to grow their business they decided to take it online. Their site, designed by Farm, is actually a marketplace dedicated to antiques, fine art and exceptional objects.
What’s really interesting about their product pages is the ‘View Price’ and ‘Make an Offer’ fields. You can’t do either unless you’re logged in, which makes sense because they only want really serious collectors. I like the idea of allowing customers to make an offer, which would be an interesting feature to have on eCommerce store with rare or limited edition products.
Beads In Bulk is a wholesale supplier of beads. They’ve been delivering beads and jewelry making components to business and jewelry enthusiast all over the world since 2003. They recently re-designed their store using LemonStand as their platform.
Because they sell beads in wholesale, they have a unique pricing model. The price per bead depends on the total number of beads ordered. To communicate this to customers in an intuitive manner, they created a pricing slider on their product page.
Chuck Levin’s is one of the leading musical instrument retailers in North America, dating all the way back to 1958. Jasper Studios, an eCommerce design agency, helped redefine their brand with a new eCommerce experience.
The product page is pretty standard, but they do have a couple of interesting additions. The first is a little link to their financing options page. The second is the ‘Ask an Expert’ link and pop-up. The products on the site are expensive and very technical, so by providing options for customers to get expert advice they’re making the decision process easier for them. I’d be curious to see if this has helped them increase sales and customer loyalty.
Tommy and Adam Waller have a tradition of getting together with their families for a meal of oysters every time Tommy is shipped out to serve as a Marine. But oysters are not easy to cook so, to solve the problem, they started The Oyster Bed. Together, with Legnd, they created a beautiful online store using LemonStand to tell their story and sell their innovative products.
I like the product page for its simplicity. There’s a clear focus on displaying product images and how people use it in real life. A picture is worth a thousand words, and with a product that most people have never seen before, it makes more sense to show rather than tell.
Quantum Mechanix a Los Angeles-based creative studio and developer of screen-accurate replicas, collectibles, apparel, artwork, and digital apps and games inspired by entertainment’s most beloved shows and movies. Their eCommerce store, built by Red Tiki, features a high-concept design based on the classic movies of new wave sci-fi.
The product pages are especially cool, with visual effects that make it seem like you’re looking at the dashboard of a spacecraft. When you enter the page, you have a portal that opens up and reveals the product images within. Head to the site and have a look for yourself!
Creative Letter Art sells custom letter artwork. They recently launched a new store on LemonStand with the help of 320NY.
Creative Letter Art has a completely unique product page, something that you won’t find anywhere else. They allow shoppers to customize their artwork, but the best part is that they show the customization in real-time. 320NY built a nifty tool that takes a word input and outputs the actual artwork. There are also more options to change each letter, the picture frame, and the overall theme. It’s a lot of fun to play around with!
How Does Your Product Page Compare?
Have you given any thought to your product page? If your pages don’t convert very well, then it might be time for a redesign. Take inspiration from these 7 product pages and make yours unique too!
And if you’ve come across interesting product pages, do let us know in the comments below!