Want to craft cutting-edge content? Want to inspire? Better yet…want to inspire sales?
No problem. Did you know that content marketing generates approximately 3 times as many leads than traditional marketing? Yeah, it’s true.
So we’ve bundled the best ways to establish your brand as an authority in the webosphere, secure successful relationships with your customers, and create buzz around your product or service.
In our Advanced eCommerce Marketing eBook, you’ll learn about:
- Improving your content strategy
- Marketing strategies specifically for traffic and brand recognition
- Practical tips for growing your eCommerce mailing list
Check out an excerpt on Creating Buyer Personas:
Chances are, you’re not going to market your store to everyone. It’s hard to be the Beatles of eCommerce, so it’s better to focus your efforts on only your target customers rather than trying to please everyone. The more specific you get about who you want on your site, the more effectively you can tailor your content strategy.
Nailing down your ideal customer can be one of the trickiest areas, full of abstracts, guesswork, and dead-ends. That’s why buyer personas are so important — they keep logical thinkers grounded in evidence-based data instead of shooting in the dark. In fact, a Marketing Sherpa case study showed that using personas increased:
• time on site by 900%
• marketing-generated revenue by 171%
• the email open rate by 111%
• the number of pages visited by 100%
How can you argue those stats? This is the only guide you’ll need, so click below to become familiar with the latest studies and best practices. Did we mention it’s free?!
Oh. It’s free.
We hope you’ll wield this powerful tool for serious eCommerce growth today, and keep ‘em coming back for more!