“A picture is worth a thousand words.” That’s not just a clever adage, it’s also practical design advice.
As the Nielsen Norman Group points out, icons have lots of benefits:
- They make good targets for both cursor- and finger-based interfaces.
- Their compact size saves space.
- They’re almost instantly recognizable.
- They transcend language barriers.
- They unify the site thematically.
And above all, they just plain look nice!
When choosing your icons, consistency is one of the top priorities. For starters, inconsistency in icons can create confusion over functionality. But even more importantly, the style of your icon is the style of your brand, so inconsistent icon styles send mixed messages.
There are several elements to consider with icon consistency: similar shapes, radius, types of edges, line weight, complexity, decoration, etc. In short, icon design is an involved and time-consuming process… which is why many sites opt to use free icon sets.
eCommerce sites have unique icon need, so we’ve rounded up 32 of our favorite free eCommerce icon sets for 2016.
A transparent design icon set emphasizing simplicity and very light line weight.
A solid icon set, with medium line weight and medium complexity. A safe choice.
An icon set with heavier line weight with more details, without sacrificing the simplicity of flat design.
This colorful and more complex icon set won’t mesh well with sites that are already visually busy; however, it could provide the oomph needed by certain minimalist sites.
A great ghost button free eCommerce icon set, with lines heavy enough to appear over a background image.
An angular free icon set, clear cut and still fun.
A great icon set for sites with a lot of multi-device users. Each icon comes in three formats for optimization on three different screen sizes.
One of the simpler design icon sets, and also miniaturized for the clearest visibility on mobile screens.
While not exactly icons, this eCommerce stamp set adds extra emphasis to your sales campaigns with an old-fashioned, bright red stamp design.
A thick-lined icon site with some extra detailing to stand out.
This icon set helps your social media CTAs stand out from your competitors, and gives them a hip, retro style.
An icon set that specializes in payment options, with 3 sizes for responsive optimization.
Small, simple, and thick, this icon set is most effective for mobile-centered sites.
The Vecteezy team delivers detailed icons in a linear style to accentuate the color behind them.
Another Vecteezy icon set, this one with thicker, sometimes heavy, weight.
A great icon set for overall simplicity or make an interface as minimalist as possible.
Woorockets presents an icon set showing off the long shadow trend. A distinctive design choice, for better or worse.
Flat design meets color contrast. This eye-popping icon set is fun to look at, but can be distracting if not fitted to the right interface.
This icon set uses drop shadows and shading to mimic the skeuomorphism of app icons.
Another set that’s technically not icons, these sales stickers can draw attention to your deals with eye-catching reds and light reflections reminiscent of in-store shopping.
Icon8 gives you an icon set for an adaptive design site, with multiple formats for different platforms.
These thick black icons will help visibility on smaller screens or against busy visual backgrounds.
This basic and casual linear icon set exemplifies the flat design style, with mostly rounded edges for smooth and placating visuals.
A bit of spice for an icon set, with multiple shades of red for dynamic visuals that stand out.
One of linear icon sets with the heaviest lines, for enhanced visibility. This set is only shopping carts.
One more Vecteezy icon set, showcasing their same style of mid-range complexity mixed with practical visuals.
A fun sticker set to mark deals, in the style of classic sales tags. As you’ll notice, several of these are themed for the winter holidays.
This vector icon set is ideal for responsive sites with traffic spanning a wide range of devices.
An icon set that’s simple and visual — just make sure the green fits into your overall color scheme.
Blocky but without too many sharp corners, these icons work well as buttons for finger-based interfaces.
Somehow, these old-fashioned sales stickers seems modern. The retro design and slight drop shadow make them a fun addition to highlight select items or sales campaigns.
What Are Your Favorite Free eCommerce Icon Sets?
Let us know of any icon sets you recommend in the comments below and show us how you use them in your eCommerce sites.