Toronto based web-to-print provider and LemonStand customer Printcloud launched their business selling to small and midsized businesses on LemonStand’s previous v1 server product back in 2013. They decided to refresh their technology and upgrade to LemonStand’s current cloud-based platform in 2017.
Their flagship products are highly customizable branded print products for their customers, so they leveraged LemonStand’s built-in support for unlimited product options and variants combined with customization fields and a file upload management plugin to make it easy for their customers to customize their print orders exactly the way they want.
We talked to David Siva, founder of Printcloud, to learn more.
Introduce Printcloud and tell us your story
“Printcloud is a customer-centric online web-to-print provider based in Toronto serving Canada and the United States. We provide small and midsize businesses access to high-quality print production through a combination of automation and a unique process of aggregating multiple print jobs onto a single run.
Printing shouldn’t take up an entire afternoon – our easy to use online order form is as simple as choosing your product, selecting your finishing options and uploading your file! We are North America’s lowest prices for quality print! #printhappy!”
How are you growing your online sales? What marketing and growth strategies and/or tactics are working for you?
“Most of our traffic is through organic search and referrals driven by social media. As the saying goes a picture is worth a thousand words and most of our traffic is driven directly from people seeing our product either on social media or in someone’s hands.
Once we get a lead we encourage all our customers to request a free sample pack. We love when we share a client’s print job and they get comments or a lead to their own business!”
How do you handle things like customer service, shipping, fulfillment, etc. Are there any tools you’re using that help?
“Superior Customer Service is what differentiates our business, and being available through integrated chat to answer questions is critical. Purchasing print products online is relatively new to a lot of customers, knowing where a customer is on your website while they put their purchase through allows us to not only support but close the sale.”
What is your overall impression of LemonStand?
“We have been with Lemonstand since the beginning (the v1.0 days), the platform has been critical to our online success. The platform has allowed us to build and create a user experience that is both intuitive and beautiful. The backend workflow is feature rich, user-friendly and works seamlessly with our automation.
The Lemonstand team has also been very supportive, in our early stages they supported with product and customer base migration and have made us part of the discussion for planning their roadmap. ”
What are some of your favorite features of LemonStand and why?
“We researched several platforms before landing on Lemonstand, and none had the ability to create complex-customizable products with custom fields. With over a thousand variants for any one product it was important that we could get this granular.
Another feature we love about Lemonstand is that 3rd party app integrations are easy and work seamlessly.”
Would you recommend LemonStand to others who need an eCommerce site? Why?
“I would recommend Lemonstand to anyone who is creating an eCommerce site or is looking to migrate to a new platform. Lemonstand offers unmatched flexibility to design your storefront and a truly refined platform to build your business on.
We would also like to give an offer to the Lemonstand Community – 15% Off our Entire Store Until May 1st, 2018. Use Coupon Code : Lemonade15”
Interested in seeing more LemonStand powered website examples and customer stories? Check out our Customer Showcase!